Blue Rock Brings Intimacy to the Big, Crazy Party That Is South By Southwest

By Amelia Mason - March 10, 2014


South By Southwest is a beautiful chaos. The music, film, and technology festival, which takes over Austin for ten days every March, only seems to expand with each iteration. In addition to the over 2,000 sanctioned festival events, there are thousands of unofficial showcases, parties, and conferences. Making sense of the sheer abundance can be, to say the least, overwhelming.

This year, the Blue Rock Artist Ranch and Studio in Wimberley, Texas, will offer something special for those struggling to make sense of the madness in Austin from home: intimate studio performances only available online, far from all the hubbub. Instead of watching a live performance broadcast from a loud, crowded bar, viewers will be treated to exclusive concerts by South By Southwest performers in a world-class studio environment. New York City synth-punk outfit Black Taxi will perform on Tuesday March 11, Texas blues-rock band Family Folk Revival will play on Wednesday March 12, and Brooklyn-based Brothertiger will bring his electro-pop magic to the studio on Thursday March 13.

Of course, Blue Rock is still throwing a party in classic South By Southwest fashion. On Saturday March 15, the studio will celebrate its 8th birthday with 19 performances on two stages by artists from all over the U.S. Mandolin Orange, a folk-country duo from North Carolina, will kick off the show with their haunting harmonies and impeccable touch. Though the party is invite-only, the whole world can watch online for as little as a dollar. β€œIt's great to be partnering with Concert Window this year,” says Billy Crockett, owner of Blue Rock. "We love the simple, beautiful user interface, the revenue model that respects fans and artists alike, and especially the avid community that Concert Window is building online.”

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